This is a blog about sales, marketing and services digital transformation. Kimmo Kanerva blog describes best practices, research reports and my own opinions how to lead change management and improve processes.
This blog describes how sales performance and customer experience can be improved by better use of analytics, CRM, customer insight, new governance practices and organizational capabilities.
December 12, 2016
Smartsteel Pilot – Ecosystem in Steel Industry – Internet of Materials – SSAB
I am excited about the smartsteel research pilot that SSAB Swedish steel manufacturer made. How…Read More
October 16, 2014
Probably World’s Best Marketing Automation Program? Eloqua Markies Finalist – Case Ruukki
Ruukki Won the Best Eloqua Global Marketing Automation Award. See: http://markies.eloqua.com/ This is really excellent work…Read More