October 10, 2017
GDPR Brings another Headache to Bad Data Quality in CRM
Challenge with CRM Contacts Quality People often talk how badly customer data quality is taken…
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May 5, 2017
How CRM Adaption Increased by 50%: Case SSAB
Foundation of CRM Success Relies on Good Governance and Defined Processes This is a story…
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September 24, 2014
How to Start Digitalization of Sales and Marketing
Successful Digitalization Requires: Clear Vision and Road Map, Agile Governance, Renewing Processes, New Competences and…
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May 14, 2014
Sales Analytics; HBR Research – New Age of B-to-B selling
Harvard Business Review published an excellent research report in March 2014 how sales analytics can…
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