Ruukki Roof
March 8, 2017

Business Transformation through Customer Obsession: Case Ruukki

New Culture, New Customer Services, Targeted Sales and Marketing This is my story how I…
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Marketing organisation capabilities
September 21, 2014

New Marketing Organization Capabilities and Structure: Analytics, Experiences, Content, Engagement

Majority of marketing organizations are still living in the 1980's I was so pleased to…
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Digital MarketingLeadership
August 11, 2014

The Chief Marketing Technologist; Strategist – Creative Director – Technology Leader – Teacher

"Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012 the…
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March 21, 2014

Digital Channels: More Important than Face-to-Face for Manufacturing Industry?

Digital channels override the physical sales meetings based on the IBM CxO study done during…
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