Marketing organisation capabilities
September 21, 2014

New Marketing Organization Capabilities and Structure: Analytics, Experiences, Content, Engagement

Majority of marketing organizations are still living in the 1980's I was so pleased to…
Read More
Digital MarketingLeadership
August 11, 2014

The Chief Marketing Technologist; Strategist – Creative Director – Technology Leader – Teacher

"Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012 the…
Read More
Customer Experience
June 2, 2014

Customer Experience – Best Practices from Alko, Mehiläinen, CGI

Customer Experience Seminar in May 2014. Alko, Mehiläinen, CGI TalentVectia hold a customer experience seminar in…
Read More
Data and Analytics
April 3, 2014

Sales Analytics: New Big Data Opportunities for Manufacturing Industry

Manufacturing Companies’ Shrinking Margins Put Pressure on Sales Every Day You hardly hear discussions about…
Read More
March 21, 2014

Digital Channels: More Important than Face-to-Face for Manufacturing Industry?

Digital channels override the physical sales meetings based on the IBM CxO study done during…
Read More
Customer Experience
February 20, 2014

Customer Satisfaction Survey – 10 Steps to Get Concrete Actions

Many B2B companies are struggling to trigger corrective actions based on the customer satisfaction survey…
Read More