Digital Channels: More Important than Face-to-Face for Manufacturing Industry?

By March 21, 2014 No Comments

Digital channels override the physical sales meetings based on the IBM CxO study done during 2013.

I believe this change will also happen in the manufacturing and steel industry within the next 3-5 years. In manufacturing industry, sales process and interactions have been dominated by physical customers meetings. However, I believe role of digital channels will become more evident through:

  • Informative and interactive company web pages
  • eCommerce – transactions, eFinance, marketing, promotions, training
  • Process automation e.g. orders, invoicing
  • Social media – companies look for peer-to-peer support
  • Channel management
  • Industrial design processes

IBM conducted over 4,000 face-to-face C-suite interviews during 2013. “The Customer-activated Enterprise – Insights from the Global C-suite Study.”

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