Kimmo Kanerva - Digitalization - Marketing - Customer ExperienceKimmo Kanerva - Digitalization - Marketing - Customer Experience
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A Blog About Digitalization

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Data and AnalyticsDigitalizationLeadershipSales
October 10, 2017

GDPR Brings another Headache to Bad Data Quality in CRM

Challenge with CRM Contacts Quality People often talk how badly customer data quality is taken…
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Kimmo Kanerva & Elastinen in CRM - Salesforce event
LeadershipSales
May 5, 2017

How CRM Adaption Increased by 50%: Case SSAB

Foundation of CRM Success Relies on Good Governance and Defined Processes This is a story…
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DigitalizationLeadershipSales
September 24, 2014

How to Start Digitalization of Sales and Marketing

Successful Digitalization Requires: Clear Vision and Road Map, Agile Governance, Renewing Processes, New Competences and…
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Data and AnalyticsLeadershipSales
May 14, 2014

Sales Analytics; HBR Research – New Age of B-to-B selling

Harvard Business Review published an excellent research report in March 2014 how sales analytics can…
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