October 10, 2017
GDPR Brings another Headache to Bad Data Quality in CRM
Challenge with CRM Contacts Quality People often talk how badly customer data quality is taken…Read More
This is a blog about sales, marketing and services digital transformation. Kimmo Kanerva blog describes best practices, research reports and my own opinions how to lead change management and improve processes.
This blog describes how sales performance and customer experience can be improved by better use of analytics, CRM, customer insight, new governance practices and organizational capabilities.