This is a blog about sales, marketing and services digital transformation. Kimmo Kanerva blog describes best practices, research reports and my own opinions how to lead change management and improve processes.
This blog describes how sales performance and customer experience can be improved by better use of analytics, CRM, customer insight, new governance practices and organizational capabilities.
September 24, 2014
Successful Digitalization Requires: Clear Vision and Road Map, Agile Governance, Renewing Processes, New Competences and…Read More
September 21, 2014
New Marketing Organization Capabilities and Structure: Analytics, Experiences, Content, Engagement
Majority of marketing organizations are still living in the 1980's I was so pleased to…Read More
August 11, 2014
The Chief Marketing Technologist; Strategist – Creative Director – Technology Leader – Teacher
"Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012 the…Read More
June 2, 2014
Customer Experience – Best Practices from Alko, Mehiläinen, CGI
Customer Experience Seminar in May 2014. Alko, Mehiläinen, CGI TalentVectia hold a customer experience seminar in…Read More
April 3, 2014
Sales Analytics: New Big Data Opportunities for Manufacturing Industry
Manufacturing Companies’ Shrinking Margins Put Pressure on Sales Every Day You hardly hear discussions about…Read More