October 10, 2017
GDPR Brings another Headache to Bad Data Quality in CRM
Challenge with CRM Contacts Quality People often talk how badly customer data quality is taken…
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September 17, 2017
Focus on Organisational Culture in Digital Transformation
You might be ongoing a major digital transformation program that is focused on creating systematic…
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May 5, 2017
How CRM Adaption Increased by 50%: Case SSAB
Foundation of CRM Success Relies on Good Governance and Defined Processes This is a story…
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March 8, 2017
Business Transformation through Customer Obsession: Case Ruukki
New Culture, New Customer Services, Targeted Sales and Marketing This is my story how I…
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January 23, 2017
Digital Transformation Myths
Companies are struggling to find a suitable model to drive their digital transformation and digitalization.…
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December 12, 2016
Smartsteel Pilot – Ecosystem in Steel Industry – Internet of Materials – SSAB
I am excited about the smartsteel research pilot that SSAB Swedish steel manufacturer made. How…
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December 10, 2016
How Do Customer Experiences Differ from Each Other in Different Industries?
A short interview in Nordic Strategy Forum - Customer Experience in Riga, November 2016
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May 10, 2016
Kimmo Kanerva Interview – SSAB Wins the Best Website Award
5 minute interview with Kimmo Kanerva and Lene Sunnegård (SSAB, DigitalMarketing Manager) interviews. What was the…
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April 29, 2016
SSAB Wins Best Sitecore Website Award in Nordic
I was truly happy to receive the best Sitecore web site award in the Nordic…
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October 16, 2014
Probably World’s Best Marketing Automation Program? Eloqua Markies Finalist – Case Ruukki
Ruukki Won the Best Eloqua Global Marketing Automation Award. See: http://markies.eloqua.com/ This is really excellent work…
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