October 10, 2017
GDPR Brings another Headache to Bad Data Quality in CRM
Challenge with CRM Contacts Quality People often talk how badly customer data quality is taken…
Read More
September 17, 2017
Focus on Organisational Culture in Digital Transformation
You might be ongoing a major digital transformation program that is focused on creating systematic…
Read More
May 5, 2017
How CRM Adaption Increased by 50%: Case SSAB
Foundation of CRM Success Relies on Good Governance and Defined Processes This is a story…
Read More
March 8, 2017
Business Transformation through Customer Obsession: Case Ruukki
New Culture, New Customer Services, Targeted Sales and Marketing This is my story how I…
Read More
January 23, 2017
Digital Transformation Myths
Companies are struggling to find a suitable model to drive their digital transformation and digitalization.…
Read More
September 24, 2014
How to Start Digitalization of Sales and Marketing
Successful Digitalization Requires: Clear Vision and Road Map, Agile Governance, Renewing Processes, New Competences and…
Read More
September 21, 2014
New Marketing Organization Capabilities and Structure: Analytics, Experiences, Content, Engagement
Majority of marketing organizations are still living in the 1980's I was so pleased to…
Read More
August 11, 2014
The Chief Marketing Technologist; Strategist – Creative Director – Technology Leader – Teacher
"Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012 the…
Read More
May 14, 2014
Sales Analytics; HBR Research – New Age of B-to-B selling
Harvard Business Review published an excellent research report in March 2014 how sales analytics can…
Read More
March 21, 2014
Digital Channels: More Important than Face-to-Face for Manufacturing Industry?
Digital channels override the physical sales meetings based on the IBM CxO study done during…
Read More