A Blog About Digitalization

This is a blog about sales, marketing and services digital transformation. Kimmo Kanerva blog describes best practices, research reports and my own opinions how to lead change management and improve processes.

This blog describes how sales performance and customer experience can be improved by better use of analytics, CRM, customer insight, new governance practices and organizational capabilities.

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Ruukki Roof
Leadership
March 8, 2017

Business Transformation through Customer Obsession: Case Ruukki

New Culture, New Customer Services, Targeted Sales and Marketing This is my story how I…
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Smartsteel ecosystem - Internet of Materials - SSAB
ResearchSmartsteel
December 12, 2016

Smartsteel Pilot – Ecosystem in Steel Industry – Internet of Materials – SSAB

I am excited about the smartsteel research pilot that SSAB Swedish steel manufacturer made. How…
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Customer Experience
December 10, 2016

How Do Customer Experiences Differ from Each Other in Different Industries?

A short interview in Nordic Strategy Forum - Customer Experience in Riga, November 2016
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Kimmo Kanerva
Digital Marketing
May 10, 2016

Kimmo Kanerva Interview – SSAB Wins the Best Website Award

5 minute interview with Kimmo Kanerva and Lene Sunnegård (SSAB, DigitalMarketing Manager) interviews. What was the…
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Mika Autio Ruukki and Milla Ikonen Eloqua Markies Award Ceremony
Digital Marketing
October 16, 2014

Probably World’s Best Marketing Automation Program? Eloqua Markies Finalist – Case Ruukki

Ruukki Won the Best Eloqua Global Marketing Automation Award. See: http://markies.eloqua.com/ This is really excellent work…
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