Ruukki Won the Best Eloqua Global Marketing Automation Award.
See: http://markies.eloqua.com/
This is really excellent work from our roofing marketing and especially Mika Autio who has been driving this systematically. We were competing against e e.g. PayPal, Dell, Lexmark. Winners were announced on 15th October, 2014.
We were one of the finalist in the following categories:
- Best IT-Marketing Collaboration
- Best Lead Nurturing Progam
- Integration Innovation
See Slideshare presentation: Ruukki b2c roofing marketing automation – Eloqua Markie Finalist 2014
Read also from IDBBN web site: Case Ruukki