A Blog About Digitalization

This is a blog about sales, marketing and services digital transformation. Kimmo Kanerva blog describes best practices, research reports and my own opinions how to lead change management and improve processes.

This blog describes how sales performance and customer experience can be improved by better use of analytics, CRM, customer insight, new governance practices and organizational capabilities.

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Accenture Research in Finland 2014.
DigitalizationResearch
January 20, 2014

Biggest Obstacles for Digitalization – Unclear Roles and Responsibilities, Culture and Lack of Skills

All business is digital (Accenture research in Finland, Autumn 2013)  = "Kaikki liiketoiminta on digitaalista" …
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Digital Marketing
January 20, 2014

Lessons from Personalization and Marketing Automation – Case Rautaruukki

My Personal Learning from Marketing Automation I believe strongly that marketing automation and personalization have…
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Productivity
October 30, 2013

6 Hours Lost Time Per Week – Bad Documentation

Ineffective documentation is the Biggest Waste of Time ? Bad documentation is a reason for…
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Jack Welch at Nordic Business Forum
DigitalizationLeadership
September 9, 2013

Lessons from Jack Welch at Nordic Business Forum 2013 – Applied to Digital Transformation

Nordic Business Forum 2013 - Jack Welch I attended  Nordic Business Forum 2013 in Finland which…
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