September 24, 2014
How to Start Digitalization of Sales and Marketing
Successful Digitalization Requires: Clear Vision and Road Map, Agile Governance, Renewing Processes, New Competences and…
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September 21, 2014
New Marketing Organization Capabilities and Structure: Analytics, Experiences, Content, Engagement
Majority of marketing organizations are still living in the 1980's I was so pleased to…
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August 12, 2014
eCare Lowers 20% Costs and Increases Satisfaction by 20%
McKinsey eCare Article Short Summary I read an excellent McKinsey article about eCare (August 2014 |…
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August 11, 2014
The Chief Marketing Technologist; Strategist – Creative Director – Technology Leader – Teacher
"Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012 the…
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June 2, 2014
Customer Experience – Best Practices from Alko, Mehiläinen, CGI
Customer Experience Seminar in May 2014. Alko, Mehiläinen, CGI TalentVectia hold a customer experience seminar in…
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May 14, 2014
Sales Analytics; HBR Research – New Age of B-to-B selling
Harvard Business Review published an excellent research report in March 2014 how sales analytics can…
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April 3, 2014
Sales Analytics: New Big Data Opportunities for Manufacturing Industry
Manufacturing Companies’ Shrinking Margins Put Pressure on Sales Every Day You hardly hear discussions about…
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March 21, 2014
Digital Channels: More Important than Face-to-Face for Manufacturing Industry?
Digital channels override the physical sales meetings based on the IBM CxO study done during…
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March 6, 2014
Content Marketing – Is There Anything New?
I am sure that there are hundreds of good descriptions about what is content marketing,…
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February 20, 2014
Customer Satisfaction Survey – 10 Steps to Get Concrete Actions
Many B2B companies are struggling to trigger corrective actions based on the customer satisfaction survey…
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